Hi, Iām Rahma!
I research people to inform and drive decision-making that caters for a delightful product experience.
Selected Projects
š©š»āš¼ Optimizing Freezone Portal for SME Growth in the UAE
Transforming B2B portal experience for SMEs via stakeholder engagement and user-centric research.
š² Breaking UX Molds for Online Lottery
Delving deep into online lottery dynamics with a user-centric lens, embracing firsthand user insights and the gold standards of UX practices.
šļø Streamlining Online Shopping for Diverse Middle East Markets
Task-based interviews across borders to deep dive into e-commerce conversion challenges.
š„µ Is it Getting too Hot to Work in the Middle East?
A satellite data-driven examination of climate change impacts on working hours and economic development.
š Elevating E-commerce UX: A Heuristic Evaluation Journey
Uncovering usability gaps and lighting a path to UX optimization through heuristic evaluation.
š¦ A Story of Resilience: The Impacts of Covid-19 in Egypt
A field study in Egypt's poorest regions examining the effects of COVID-19 on household consumption and economics.