Hi, I’m Rahma!
Researcher & Data Analyst
I combine quant data with qual insights to tell stories about people and businesses. By turning evidence into clarity, I help my stakeholders make confident, data-backed decisions through insights that are timely, proactive and engaging.
Selected Projects
Optimizing Freezone Portal for SME Growth in the UAE
Transforming B2B portal experience for SMEs via stakeholder engagement and user-centric research.
Breaking UX Molds for Online Lottery
Delving deep into online lottery dynamics with a user-centric lens, embracing firsthand user insights and the gold standards of UX practices.
Streamlining Online Shopping for Diverse Middle East Markets
Task-based interviews across borders to deep dive into e-commerce conversion challenges.
Is it Getting too Hot to Work in the Middle East?
A satellite data-driven examination of climate change impacts on working hours and economic development.
Elevating E-commerce UX: A Heuristic Evaluation Journey
Uncovering usability gaps and lighting a path to UX optimization through heuristic evaluation.
A Story of Resilience: The Impacts of Covid-19 in Egypt
A field study in Egypt's poorest regions examining the effects of COVID-19 on household consumption and economics.